GM's New Sporty Sedan from Down Under

A first look at the 'clean sheet' design of the new Holden VE Commodore from GM's third largest design center

GM Holden last week launched its biggest program ever, the $1 billion all-new Holden VE Commodore range. Designed at Holden's Port Melbourne design center, the 4th generation Commodore is the first all-new model of the series to be fully designed and engineered in Australia.

Read the full story...

When Guerrilla Goes Bourgeois

As big brands adopt the street-theater stunts once reserved for startups, it may mean the end of the surprise effect that made them work

Londoners cruising for a parking space one day in 2004 got a surprise when they turned onto Belvedere Road—one spot was taken up by a Volkswagen Polo Twist carved out of ice.
The car, conceived by ad agency DDB London, melted to the ground in about 12 hours, but lives on as a brief case-study in a new book, Guerrilla Advertising. The authors, Gavin Lucas and Michael Dorrian, present the best examples of guerrilla tactics in international campaigns by major brands, nonprofits, and individuals.


Read the story...